About G.U.L.F.

Securing a Vibrant Future for Gulf of Mexico's Seafood

Mission Statementjohns arm

Audubon Nature Institute’s Gulf United for Lasting Fisheries (G.U.L.F.) was founded in 2012 from the need for a home-grown champion who understands and can advocate on behalf of Gulf fisheries and industry.

G.U.L.F. verifies that the natural marine resources of the Gulf of Mexico are fished responsibly, and recognizes the needs of the environment and the people who depend on that environment for their livelihood. Through our projects, we pledge to:

1. Promote sustainable practices through holistic, science-based fishery management programs

2. Foster a community that is knowledgeable and invested in Gulf seafood

3. Create a more stable and confident fishing industry

Being a trusted source of information is important to G.U.L.F., which is why communication is a cornerstone of our work. We know the discussion about sustainability goes beyond our borders, so we’re committed to connecting local, national and international voices for a broad consensus. At the same time, G.U.L.F. gives a voice to our fishing culture and economy, helping fishers and resource managers navigate environmental concerns and communicating the successes and resilience of our fisheries to audiences world-wide.

Though based in New Orleans, we have partners and contacts in all five states working together to promote and celebrate responsibly harvested Gulf seafood. By conforming to global best practices, we’re ensuring that Gulf seafood is recognized as world-class in both sustainability and quality.




JOHN FALLON, Director of Coastal Conservation and Sustainability Initiatives
John was a founding member of the Aquarium Conservation Committee, the group that spearheaded the development of the Sustainable Seafood Project for Audubon Nature Institute. In August 2012, John became the Coordinator of Audubon Nature Institute’s Gulf United for Lasting Fisheries and in 2014 became the Assistant Director of Outreach and Engagement. John oversees G.U.L.F.’s overall outreach, messaging, communications, and events and he spearheads the Restaurant Partnership Program.
Email John Fallon

Laura’s experience in fisheries and marine science extends across multiple coastlines. Before joining the G.U.L.F. Program, she conducted coral research and assisted with shark surveys in the Caribbean, and assisted in fisheries research for Long Island’s Shinnecock Bay Restoration Program and for NOAA’s Northeast Cooperative Research Program. She has a master’s degree in marine conservation and policy. Laura joined the G.U.L.F. team in November 2013 and spent the first two years assessing Gulf fisheries against the FAO Code of Conduct for Responsible Fisheries and working directly with industry and management to develop fishery improvement projects across all five Gulf States. Since becoming the Technical Programs Manager in 2015, Laura oversees the development and implementation of the G.U.L.F. RFM Certification.
Email Laura Picariello

ASHFORD ROSENBERG, Assistant Director of G.U.L.F.
Ashford got her start in sustainable seafood while earning her master’s degree. She analyzed and evaluated sustainable seafood programs at North American aquariums and assisted in the development of a sustainable seafood program at the Tennessee Aquarium. She joined Audubon Nature Institute’s Gulf United for Lasting Fisheries in November of 2013, developing outreach strategies to the seafood industry across the Gulf to encourage participation in fishery improvement projects. In 2015 she became the Outreach Manager and continues to engage fishermen, processors, and consumers.
Email Ashford Rosenberg

Contact Us

Email G.U.L.F.
Gulf United for Lasting Fisheries
Audubon Center for Research of Endangered Species
14001 River Rd
New Orleans, LA 70131


Download the Audubon Gulf Seafood Guide mobile app:
Click here for the app tutorial on YouTube.
Sponsored and coordinated by Gulf States Marine Fisheries Commission.
Authorized by the five Gulf state marine resource management agencies.
NOAA Award #NA10NMF4770481.